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February 19, 2019

The Art of Advertising: Hyundai Leading the Ad Pack Enroute to EURO 2016 France Finals


Screen Shot 2016-06-07 at 8.48.09 AMPartnered with UEFA EURO since 2000, Hyundai/Kia via its agency, Innocean Worldwide, continues its compelling ad campaign aimed at engaging fans of the international football event finals taking place in France beginning June 10th through July 10th, 2016.

Two videos produced for the campaign have gong viral, obviously getting right to the heart of every soccer fan’s love for the game and their family.

“The Wait,” (with over 9,250,00 views climbing upwards YouTube as of June 7th) features a young girl, her grandparents and their journey to the fan zone.

Another video, “Euro 2016 Is Coming,” posted in April, tells the story of a little boy saving his money for a ticket to the game, but finding another solution. It has been seen over 34 million times.

Screen Shot 2016-06-07 at 9.02.13 AMIt’s nice when an agency can get right to the up close and personal of their customer’s lives and present product in a positive and creative way. We are featuring this here in the hopes that others will begin doing the same. It’s about time we started dwelling on the positive in human nature and not the negative…and it doesn’t hurt that billions of us simply love soccer.
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For more information on EURO 2016 or to buy tickets, visit their site here.

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