iPhone 15 Lineup Overview & Pricing

(2023-10-13, Cupertino, CA, Special to the U.S. Times) After unveiling the Apple Watch Series 9 and Ultra 2, Apple dedicated the final 50 minutes of their September 12th Apple Wonderlust event livestream presentation to announcing the iPhone 15 and iPhone 15 Pro lineup. With the global release on September 22nd, Apple customers worldwide are getting hands-on with the new features and quality-of-life improvements one can expect from a new generation of iPhone.

The iPhone 15 and iPhone 15 Plus

The iPhone 15 lineup has two models: the iPhone 15 and the iPhone 15 Plus. Both feature an all-new color-infused back glass with a textured matte finish and curved aluminum edges, an improved display utilizing OLED technology, and the Dynamic Island introduced with last year’s iPhone 14 Pro models, expanding its toolset and functionality. The iPhone 15’s most touted feature is a 48-megapixel camera that promises photography at increased, well-detailed resolutions that also allows for a new 2x telephoto zoom. Furthermore, in a move that signals an era of change, Apple has adopted USB-C for wired charging and general connectivity, replacing the longstanding Lightning port used since the iPhone 5 in 2012.

Image of the front and back of a white iPhone 15
The iPhone 15, featuring a new design with color-infused back glass.

Comprehensive list of key new features includes:

  • Dynamic Island for interactive alerts.
  • Super Retina XDR display with peak HDR brightness of up to 1600 nits.
  • Color-infused back glass in five stunning colors.
  • 48MP Main camera for super-high-resolution photos and 2x Telephoto option.
  • Enhanced Portrait Mode with improved low-light performance.
  • A16 Bionic chip for powerful performance.
  • USB‑C connector for universal charging.
  • Enhanced safety features, including Crash Detection and Emergency SOS via satellite.
  • Roadside Assistance via satellite. Able to connect to AAA when offline.
  • Ultra Wideband chip for Precision Finding.
  • Improved audio quality for FaceTime and phone calls.
  • eSIM support from over 295 carriers for international roaming.
  • iOS 17 with new capabilities and features.
  • Designed with environmental sustainability in mind.
  • Made with recycled materials, including recycled cobalt and copper.
  • Over 99% of packaging is fiber-based.

The iPhone 15 lineup starts at $799, available in five new colors and storage capacities of 128GB, 256GB, and 512GB.

An image of an iPhone 15 connecting to a MacBook Pro using its new USB-C wired connector.
The iPhone 15 introduces universal USB-C connectivity.

iPhone 15 Pro and iPhone 15 Pro Max

Compared to the base hardware, the iPhone 15 Pro and iPhone 15 Pro Max feature even more powerful hardware with the A17 Pro chip, boasting an overhauled GPU and faster CPU, a lightweight and durable aerospace-grade titanium design combined with a sturdy back glass, and introduces a customizable, multipurpose “action button” that replaces the switch used to toggle between ring and silent. In addition, the 48-megapixel camera is far more robust than the iPhone 15 and iPhone 15 Plus. In addition to choosing between focal lengths of 24 mm, 28 mm, and 35 mm, the iPhone 15 Pro features an expansive 3x Telephoto camera, with the iPhone 15 Pro Max providing a 5x zoom at 120 mm, making it the longest optical zoom ever introduced on iPhone, capable of capturing images at seven different focal lengths.

Comprehensive list of key new features includes:

  • A17 Pro chip with significant performance enhancements.
  • USB‑C connector with USB 3 speeds for enhanced pro workflows.
  • New Action button offering customization and multiple functionalities.
  • Photonic Engine for improved Night mode and Smart HDR.
  • Advanced camera systems with the 48MP Main camera, more Telephoto options, and enhanced photo and video capabilities.
  • ProRes video recording and support for external storage.
  • Spatial video capture for Apple Vision Pro.
  • Wi-Fi 6E and Thread support for wireless performance.
  • Efficient AV1 video decoding.
  • 100% recycled aluminum substructure. 100% recycled cobalt in the battery.
  • 100% recycled rare earth elements in all magnets. Recycled gold in USB‑C connectors.
  • Energy-efficient design, free of harmful materials like mercury, PVC, and beryllium.

The iPhone Pro 15 lineup starts at $999, available in four titanium finishes and storage capacities of 128GB, 256GB, 512GB, and 1TB.

An image of a videographer using the iPhone 15 Pro to record high-res video.
The iPhone 15 Pro features premium cameras that record high-res video.